Robert Diamond wrote that “[s]ignificant change will never occur in any institution until the forces for change are greater in … More
Category: Marketing
How many Indian and Chinese students go abroad every year?
How many Indian and Chinese students go overseas to study every year? How many Indian and Chinese undergraduate students apply … More
The future of for-profit education in the US
What is the future of for-profit post-secondary education in the US? Here are some trends: Inspiring growth “Brazilian Effect: when … More
Students from India Crossing Borders for Higher Education
Dr. Louis Berends is University Relations Manager, Midwest at SIT Study Abroad. Lou holds a Ph.D. from Loyola University Chicago … More
In Search of Self-financed International Students
The number of High New Worth Individuals (HNWIs) have increased by 21% and 12% for India and China respectively, according … More
Agents for international student recruitment: Have we not learned anything from Australia and the UK?
Australia and the UK have been revered for their best practices and proactiveness in using agents for student recruitment. Then … More
Indian GMAT takers decrease by 12% while Chinese increase by 29% in 2010
Indian and Chinese MBA aspirants are showing more differences than similarities, according to the recent GMAT data for the testing … More
2015: Arrival of the Gen-Q and Quality in Indian Higher Education
Published article on the arrival of Gen-Q in EDU magazine. To read the full article click here. Given below is my … More
Advertising (mal)practices: Lack of professional standards
Education sector was the highest spender on print advertising in India and constituted 15% of all print advertising in the first … More
Internationalization of Lancaster University
Dr. Anthony Marsella Director of Marketing and External Affairs Lancaster University, UK Dr. Anthony Marsella is the Director of Marketing … More
Marketing Education Services, Jason Katcher, Google
Jason Katcher Head of Education & Recruitment Advertising Google Jason has spent the last 3 years helping drive the for-profit … More
Guru Mantra: Dr. Mitch Leventhal, Vice Chancellor for Global Affairs, SUNY
Dr. Mitch LeventhalVice Chancellor for Global Affairs The State University of New York (SUNY) Prior to his appointment at SUNY, … More
Student Exchanges: Internationalization of B-Schools
A recent story in the New York Times highlights the trend among US business schools to widen the scope of … More
Education Branding: Positioning is Primal
What image comes to your mind when you think of IIM and IIPM (or Harvard and University of Phoenix in the … More