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Category: Marketing

International student recruitment research: Responding to a changing enviornment

Robert Diamond wrote that “[s]ignificant change will never occur in any institution until the forces for change are greater in … More

How many Indian and Chinese students go abroad every year?

How many Indian and Chinese students go overseas to study every year? How many Indian and Chinese undergraduate students apply … More

The future of for-profit education in the US

What is the future of for-profit post-secondary education in the US? Here are some trends: Inspiring growth “Brazilian Effect: when … More

Students from India Crossing Borders for Higher Education

Dr. Louis Berends is University Relations Manager, Midwest at SIT Study Abroad. Lou holds a Ph.D. from Loyola University Chicago … More

In Search of Self-financed International Students

The number of High New Worth Individuals (HNWIs) have increased by 21% and 12% for India and China respectively, according … More

Agents for international student recruitment: Have we not learned anything from Australia and the UK?

Australia and the UK have been revered for their best practices and proactiveness in using agents for student recruitment. Then … More

Indian GMAT takers decrease by 12% while Chinese increase by 29% in 2010

Indian and Chinese MBA aspirants are showing more differences than similarities, according to the recent GMAT data for the testing … More

2015: Arrival of the Gen-Q and Quality in Indian Higher Education

Published article on the arrival of Gen-Q in EDU magazine. To read the full article click here. Given below is my … More

Advertising (mal)practices: Lack of professional standards

Education sector was the highest spender on print advertising in India and constituted 15% of all print advertising in the first … More

Internationalization of Lancaster University

Dr. Anthony Marsella Director of Marketing and External Affairs Lancaster University, UK Dr. Anthony Marsella is the Director of Marketing … More

Marketing Education Services, Jason Katcher, Google

Jason Katcher Head of Education & Recruitment Advertising Google Jason has spent the last 3 years helping drive the for-profit … More

Guru Mantra: Dr. Mitch Leventhal, Vice Chancellor for Global Affairs, SUNY

Dr. Mitch LeventhalVice Chancellor for Global Affairs The State University of New York (SUNY) Prior to his appointment at SUNY, … More

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