I will be chairing a session entitled “Data Wise Strategies for SIOs: Driving Intl. Enrollment Impact” at the annual conference of the Association of International Education Administrators (AIEA), the only association dedicated exclusively to senior leaders in the field of international education.
As the context of higher education institutions shifts towards increasing competition for global talent and resources, senior international officers are expected to differentiate their institutions and achieve enrollment goals through efficient and effective strategies. This interactive session will discuss comparative approaches of informing international recruitment, marketing and enrollment strategies on the foundations of data. Participants will gain an opportunity to assess the application of diverse strategies in their institutional contexts.
The session is scheduled for Wednesday the 21st at 9:15 am with two experienced presenters bringing diverse perspectives.
- Brandon Boulter, Assistant Dean for Marketing, Admissions, Enrollment, and Student Services at Johns Hopkins University
- Ian Thomson, Head of International Recruitment & Partnerships at University of Glasgow
– Rahul Choudaha