Published article on the arrival of Gen-Q in EDU magazine. To read the full article click here. Given below is my definition of Gen-Q:
Gen-Q are children born in late 90’s to the parents working in new-age industries like IT and telecommunications. Gen-Q will start going to college from 2015 onwards and will expect quality education.
According to NASSCOM, number of knowledge workers in Indian IT industry has grown eight-fold in ten years from less than 200,000 in 1998 to 1.6 million in 2007. Gen-Q are children of these new-age professionals and will start going to college from 2015 onwards and will expect high standards of quality. This demand for quality is already evident from the growth of international schools in India. For example, number of students in IB programs has grown at a CAGR of 25% in the five-year period from 2005-09.
Apart from expectations for quality, Gen-Q will influence Indian higher education in several other ways including demand for international experiences, autonomous decision making, acceptance of diverse fields and higher pricing of programs.
Arrival of Gen-Q in 2015 will trigger a major change in Indian higher education. This fast and sudden change, primarily driven by the demand side factors, will present opportunities and challenges for institutions. Survival and growth of many institutions would depend on preparing for this change and focusing on quality for long term competitiveness.
You are welcome to share your thoughts/comments/experiences.
Dr. Rahul Choudaha