Showing posts from 2009

GMAT Internationalized: Twice as many Chinese women take GMAT as Indian

According to the recent numbers released by the Graduate Management Admission Council (GMAC) for the testing year from July 1, 2008 to June 30, 2009:
"approximately 51 percent of the exams administered during the period were taken by citizens of nations other than the United States. This is the first time since the GMAT’s creation in 1954 that non-U.S. test takers have accounted for a majority of exams during a testing year."
GMAT is officially internationalized with more test takers being non-US citizens as compared to US citizens. GMAT test numbers clearly indicate that global demand for MBA is still growing. While GMAT is primarily used by US B-schools, demand for GMAT among Indians is driven by the growth of B-schools like ISB and IIMA-PGPX, which require GMAT for admissions to their MBA programs. For example, ISB retained its position as the #1 school to which Indian citizens send GMAT reports and IIMA entered at #9 for the testing year 2008. Harvard ranked fifth and St…

Guru Mantra: Dr. Raman Menon Unnikrishnan, California State University

Dr. Raman Menon Unnikrishnan is the Dean of the College of Engineering and Computer Science at California State University, Fullerton. He is active in teaching and research in the areas of Control Systems, Power Electronics and Signal Processing. He has been a consultant to several industries and governmental agencies, and has been involved in technical and professional education for industries. He is active nationally and internationally in the field of engineering education and engineering accreditation.

Prior to joining Cal State Fullerton in 2001, Dr. Unnikrishnan was on the faculty of the Rochester Institute of Technology in Rochester, New York where he also served as Associate Dean for Graduate Studies and Research for the College of Engineering from 1989 to 1991 and as the Head of the Electrical Engineering Department from 1991 to 2001. He received his BSEE degree from the University of Kerala in India, MSEE degree from South Dakota State University and the Ph.D. degree in elect…

International Schools: Pipeline for International Undergraduate Admissions

IIE Open Doors report for academic year 2008/09 indicated overall higher growth for undergraduate enrollments (10% increase) as compared to the graduate enrollments (2.3% increase). Specifically for India, nearly 725 more students were enrolled at the undergraduate level as compared to 3,300 fewer students enrolled at the graduate level in the academic year 2008/09. Although these numbers reflect enrollments before the setting of recession last fall, they clearly indicate that undergraduate level enrollments were gaining momentum as compared to graduate level for Indian students.

What is driving the growth of undergraduate level enrollment for India? The primary factor is the increasing base of wealthy individuals who have both the willingness and ability to spend money for better quality education both in India and abroad. Most of the Indian students (~70% in the US in 2008/09) have been studying abroad at the graduate level as duration for these programs is 1-2 years as compared to …

Guru Mantra: Rex Whisman, Principal, BrandED

Rex Whisman
BrandED consultants group

Rex Whisman is principal of the Denver-based, BrandED consultants group. Prior to founding BrandED, Rex was the assistant vice chancellor for communications and marketing at the University of Denver , where he led one of the first inside out approaches to higher education brand development. Rex is a blogger, brand strategist and keynote speaker. He has presented at numerous conferences and institutions in Australia , Canada , Europe and the United States . Rex is a member of the United Kingdom-based Academy of Marketing and the vice president for brand management at the Colorado Chapter of the American Marketing Association. Rex is a recognized international thought leader in higher education brand building, and develops strategies that allow institution’s to align their internal culture and external reputation. Rex believes a sustainable brand is based on mission, core …

Tim Gore, Director, CIB, The University of Greenwich

Tim Gore
Director of the Centre for Indian Business
The University of Greenwich

Tim Gore OBE is the founding Director of the Centre for Indian Business, the University of Greenwich. His role is to engage the University of Greenwich's intellectual capital with India and to create sustainable and mutually beneficial partnerships.

Tim has worked closely with educationalists, institutions, companies and governments to improve bilateral and multilateral educational links in Hong Kong, Singapore, United Arab Emirates, Jordan and India over a 23 year career. He has led the development of programmes on creativity for professionals with the Singapore Government (CREST); established e-learning and blended learning programmes for Hong Kong, Singapore and Dubai; led the establishment of the British University in Dubai; and helped Jordan establish an evaluation framework for its ICT led Jordan Education Initiative. His most recent role was Director, Education at the British Council in India where …

Global Research Centers in India

With the globalization and "flattening" of the Indian economy, more global universities want to be a part of the growth story and integrate it with their academic and research offerings. In addition, they may want to have a local presence to create stronger brand visibility for attracting high potential students and also to test the local market for possible expanded offerings in the future.

Indian School of Business (ISB), Hyderabad was one of the early pioneers of collaborating with the world-class universities. Although, ISB's partnerships focused more on academic rather than research collaborations, it created a new expectations for global collaborations. Following ISB, Yale-Great Lakes Center for Management Research was established in 2005.

Most recently, Monash University from Australia has partnered with IIT-Bombay to setup a high profile research academy on the IIT Campus. This $10 million facility aims to undertake collaborative approach to multidisciplinary rese…

100,000 Indian students contribute Rs.12,500 crores to the US economy

In these times of recession, Indian students contributed Rs.12,500 crores (USD 2.75 billion) to the US economy in the form of tuition and living expenses. To put in perspective, total budget of Indian department of higher education for 2008-09 was 10,800 crores.

India continues to be the leading place of origin for the eighth consecutive year with more than 100,000 students enrolled in the US higher education institutions for the academic year 2008-09, according to the latest report by IIE Open Doors. Every sixth international student enrolled in US higher education institutions is from India. Enrollment of Indian students had been growing at a rate faster than the total enrollment of all international students (see table).

Much of this growth has come from two levels:
1. OPT
2. Undergraduate

3,000 more students enrolled at OPT... Total number of international students enrolled on OPT has increased by 17.3% from 56,766 to 66,601 in 2008-09. This is a result of the new rule issued in Ap…

Excellence in B-Schools

Excerpt from my article published in MBA Review (November 2009).
Click here to download.

Indian higher education is in serious need of regulatory reforms, but I argue that many institutions are also finding excuses in the regulatory structures for ignoring areas which are very well within an institution’s reach. Institutions underestimate the value of students in their reputation building process. Students (and future alumni) are both their product and salesman. Quality of institution is very much judged by the quality of alumni and, hence, institutions should work on not only attracting the best talent, which includes faculty members, but also nurturing them as long-term brand ambassadors.

Excellence is directly related with leadership and leadership cannot be regulated. Hence, institutions which are truly determined to build world-class institutions, would assess, adapt and lead to achieve the goals. Indian B-Schools aspiring to achieve excellence need to make a transition from the ex…

Guru Mantra: Dr. Mitch Leventhal, Vice Chancellor for Global Affairs, SUNY

Dr. Mitch Leventhal
Vice Chancellor for Global Affairs
The State University of New York (SUNY)

Prior to his appointment at SUNY, Dr. Mitch Leventhal served as vice provost for international affairs at the University of Cincinnati, with responsibilities for global strategy, institutional collaboration, international recruitment, and curricular internationalization. Reporting units included UC International Planning, UC International Programs and UC International Services. Dr. Leventhal has extensive international experience across many industry verticals, including shipping, chemicals, finance, insurance, information technology, technology transfer and education. He is widely recognized as a leader in international student recruitment strategy, enterprise-wide data systems, consortium-based initiatives, and public-private partnerships.

Prior positions include founder and president of the Microstate Corporation, adjunct assistant professor of Information Management Systems at The George…

Student Exchanges: Internationalization of B-Schools

A recent story in the New York Times highlights the trend among US business schools to widen the scope of international learning experiences for full time MBA students. Adding international experiences strengthens student learning, expands faculty research and enhances prestige of the institution in an increasing competitive environment.

Even in India, international collaborations are emerging as one major area of pursuit especially among the leading business schools. For example, premier institutions like ISB , IIM-AIIM- B , and MDI have already built extensive student exchange programs.

One of major challenge for Indian institutions face is to convince prospective partners about their ability to deliver quality experience to international students. This challenge seems to be of greater magnitude in attracting the US B-schools as compared to European B-schools.  For example. IIM-A has partnered with only 9 American B-schools as compared to 26 European B-schools. Likewise, for II…

Guru Mantra: Keith Hampson, Director, Ryerson University

Guru Mantra
Dr. Keith Hampson
Director, Digital Education Strategies
Ryerson University
Toronto, Canada

Keith Hampson is Director, Digital Education Strategies at Ryerson University in Toronto, Canada. Prior to entering university management, he was a member of the University Faculty, where he lectured on contemporary media and consumer culture. He has a number of publication credits; most recently as the coauthor of Mastering Digital Research: A Guide for Students (2009). He is founder of LinkedIn’s “Higher Education Management Group” with close to six thousand members.
Dr. Hampson is an experienced higher education consultant who has worked with companies such as Flat World Knowledge, Eduventures, Pearson Education, WebCT, Ninthhouse Communications, Digital Learning Interactive, Nelson Education, The McGraw- Hill Companies, Convergence Management Consultants, Canadian International Development Agency, NEXTMove Communications and has served on the advisory boards of Flat World Knowledge…

Education Branding: Positioning is Primal

What image comes to your mind when you think of IIM and IIPM (or Harvard and University of Phoenix in the US context)? Even though one might not have been a part of either IIM or IIPM, one would have fairly consistent opinions about these institutions. Such is the nature of education branding--deeply etched in the minds of the people. Its intangible, highly perception driven and builds over time.

Jack Trout said that "positioning is how you differentiate yourself in the mind of your prospect." This is primal to the education marketing. Of course, positioning is just the beginning of the branding, it also follow-through by delivering whatever is promised.

Indian private education sector has grown rapidly in last decade and it is expected to grow at annual rate of 15-20%. This means more clutter, competition and challenges in differentiating. In this context, institutions should start focusing on strategically building their educational brands as it takes significant investment…

For-profit, online education and private equity

The synergy between for-profit education, online education and private equity has worked well in the US education market where they all have served as a catalyst for each other. A recent article in the USA Today states that "Online education is a growing industry in the United States with estimated revenues of $12 billion at a dozen or so for-profit companies that provide primarily online learning." This sector had been witnessing double digit growth (nearly 20%) and achieved 13% growth last year. For-profit institutions are aggressive marketing machines with nimbleness of adapting to the demands of the economy by innovating and offering new courses. For example, the recent ad campaign of Kaplan University clearly questions the value of conventional educational model.

Undoubtedly, growth of for-profit institutions in the US indicates that there is a segment that needs flexibility, technology and career-oriented education. But, there is also some of criticism about the secto…

Education: The IBM Way

IBM Smarter Planet initiative notes that the world continues to get smaller and flatter, and now the planet needs to get "smarter." It highlights the need to solve some of the most pressing problems of the world by leveraging technology.

Education is one such domain which is getting "smarter" by technology and has intricate relationship with the overall improvement of quality of life. IBM's approach to develop Education for a Smarter Planet emphasizes that "smarter education will reshape learning not around administrative processes, but around the two key components of any education system: the student and the teacher." This is important as it suggests that next wave of efficiency in education will come from adaptablity of learning processes instead of inflexibility of unversity administrative systems.

The Future of Learning paper identifies five key challenges (see Figure) which impacts students, workers and institutions.

One of these five challenge…

Innovation Universities in India: Research and Quality Gets Attention

The XIth five-year plan (2007-2012) envisages establishment of 14 innovation universities in India, aimed at world-class standards. The concept note on innovation universities states that "These Universities would be at the fount[sic] of making India the global knowledge hub and set benchmarks for excellence for other Central and State Universities. The first and foremost criterion for a University to be termed world class is the quality and excellence of its research, recognised by society and peers in the academic world."

It is encouraging to see that finally research, quality and innovation are gaining attention in education policy and investment from the Indian government. The concept note emphasizes on two primary "innovative" aspects 1) need of more reliable and credible admissions processes and 2) autonomy in administration, teaching and research. Both these factors are deeply intertwined with the political control and it would be interesting to see how much …

Guru Mantra: Prof. Jane Schukoske, University of Baltimore

Prof. Jane E. Schukoske
University of Baltimore, Maryland, USA
Former Executive Director, USIEF

After nine years in New Delhi, India, Jane E. Schukoske returned in summer 2009 to the University of Baltimore, Maryland, USA, to direct and teach in a Masters degree program in the Law of the United States for lawyers who received their first degree in law outside the United States. From 2000-08, she directed USEFI, now named the U.S.-India Educational Foundation, the binational Fulbright Commission with offices in Delhi, Chennai, Kolkata and Mumbai.  In 2008-09, she advised the sponsoring body of the private, non-profit O.P. Jindal Global University and Jindal Global Law School established in 2009 in Sonipat, Haryana, in the National Capitol Region of Delhi.  At University of Baltimore School of Law from 1988-2000, Prof. Schukoske taught Contracts and a seminar in Law and Social Reform, among other courses, and established and directed the Community Development Clinic.  Previously, she pract…

Enabling Education Entrepreneurship in India

Education is central to the human capital development and economic development of any country. Even for India, where only 12% of the addressable population goes to college and nearly 70% of the population is in rural areas, education is considered a very important channel for socioeconomic mobility. Unfortunately, despite huge demand and need of education, policy framework in India has stifled access, quality and innovation in education.

I recently conducted a Linkedin poll and asked "What is the biggest constraint in setting up a 'high quality' academic institution in India?" The response was loud and clear--regulatory mechanism is the biggest constraint, followed by investments/funding.

In this scenario, education entrepreneurs serve as " visionary thinkers who create brand new for-profit or nonprofit organizations that seek to have a large-scale impact on the entire public school [education] system-and in so doing, redefine our sense of what is possible …