Brand awareness and feeder partnerships critical for success with international student recruitment: Global webinar

Over 1,200 professionals from around the world registered to attend the global online discussion (webinar) on "International student mobility trends: Shifting recruitment priorities and strategies."   Around 37% of the registrants were from the USA, 12% from the United Kingdom, 6% from Canada and just over 45% from the rest of the world. Seventy percent of the professionals indicated that they have more than 10 years of working in higher education.

University World News, DrEducation and StudyPortals partnered to bring this webinar to a global audience. This webinar is the fourth in the series of webinars on international higher education organised by DrEducation with University World News. In total, over 4,000 people from around the world have registered for these webinars. Given below is the recording of the




Rahul Choudaha, moderator of the webinar and CEO of DrEducation, noted: “With the political and economic changes in the key source and destination countries, we are in the midst of a perfect storm for international student mobility. In this new context of competition and uncertainty, institutions must innovate to grow international enrolment and support student success.”

An expert panel of senior professionals from Canada, the UK and the US shared their perspectives and experiences on how they are adapting to a new environment of competition and uncertainty.
  • Kathleen Massey is University Registrar and Executive Director, Enrolment Services at McGill University, Canada 
  • Vincenzo Raimo is Pro-Vice-Chancellor (Global Engagement) at the University of Reading, UK
  • Adina M. Lav is Assistant Provost for International Enrollment at the George Washington University, US