Trends, insights and research to inform growth and innovation strategies in international higher education.

April 16, 2017

Brand awareness and feeder partnerships critical for success with international student recruitment: Global webinar

Over 1,200 professionals from around the world registered to attend the global online discussion (webinar) on "International student mobility trends: Shifting recruitment priorities and strategies."   Around 37% of the registrants were from the USA, 12% from the United Kingdom, 6% from Canada and just over 45% from the rest of the world. Seventy percent of the professionals indicated that they have more than 10 years of working in higher education.

University World News, DrEducation and StudyPortals partnered to bring this webinar to a global audience. This webinar is the fourth in the series of webinars on international higher education hosted by University World News and organised by DrEducation. In total, over 4,000 people from around the world have registered for these webinars.

Request the recording (if you already have the password, please enter below)



Rahul Choudaha, moderator of the webinar and CEO of DrEducation, noted: “With the political and economic changes in the key source and destination countries, we are in the midst of a perfect storm for international student mobility. In this new context of competition and uncertainty, institutions must innovate to grow international enrolment and support student success.”

An expert panel of senior professionals from Canada, the UK and the US shared their perspectives and experiences on how they are adapting to a new environment of competition and uncertainty.
  • Kathleen Massey is University Registrar and Executive Director, Enrolment Services at McGill University, Canada 
  • Vincenzo Raimo is Pro-Vice-Chancellor (Global Engagement) at the University of Reading, UK
  • Adina M. Lav is Assistant Provost for International Enrollment at the George Washington University, US 







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April 07, 2017

Dr. Rahul Choudaha is a Keynote Speaker at Lewy Global Education Technology Forum @ SIT

Global Education Technology Forum Keynote Speaker Rahul Choudaha



The Lewy Global Education Technology Forum at the School of International Training (SIT), Brattleboro, VT will bring together leaders in the field of education to discuss challenges and opportunities to improve our use of technology to teach, to collaborate, and to include a diversity of students, faculty, and staff in achieving our mission of education the next generation of global leaders.

Dr. Rahul Choudaha of DrEducation will be delivering a keynote on Tuesday, April 25 on "Accelerating Campus Internationalization with Technology: Emerging Trends and Strategies."

Here is the brief description:
As technology solutions become increasingly sophisticated and innovative, students are not only embracing this change, they are also expecting more. However, higher education institutions in general lag behind in technology innovation and student adoption. For example, MOOCs (massive open online courses) have gone from being revolutionary to redundant with varying degrees of acceptance by academia. However, as institutional resources decline and technology matures, many institutions are discovering that it’s time to explore, experiment, and engage through technology. We’ll look at the promise of technology for campus internationalization – including emerging approaches, opportunities and challenges for faculty and administrators -- and how institutions can leverage technology to accelerate internationalization.

The Forum sessions will explore a wide-ranging topics of current interests and emerging innovations related to technology spread across four different themes--Technology for Inclusion, Technology for Collaboration, Technology for Administration, and Technology for Learning. Here is the list of session titles.

  • Cross-Cultural E-Mentoring to Develop Problem-Solving and Online Learning Communities
  • Maptia, Medium, and Storify: The Future of Online Collaborative Writing
  • RoadAmico, A Hosted Platform for Place-Base, Experiential Learning
  • Using Podcasts for Independent Study Project Presentations
  • Meeting Students in Cyberspace: Field Course Academic Blogs
  • Usability Testing for a Global Audience
  • Accessible Virtual Platforms
  • Climate Change: Digital Technologies for Modelling and Comparative Collaboration
  • Innovations in Enhancing Student Stipend Safety
  • Education in the Digital Era: Practices and Implications
  • Digital Games & Gamification: Turkish Games
  • Tech Solutions for Teaching Research Methods and Ethics
  • Transitioning to the Virtual Learning Classroom
  • Carol Richmond, Faculty, University of New Mexico and Assumption College
  • Developing Online Writing Courses That Support Active, Project-Based Learning
  • An Educational Approach to Media Literacy: Examples from Latin America
  • Five Ways to Work Faster with Project Management Software
  • Virtual Meetings: An Examination of Challenges, Tools, and Solutions
  • Collaborating for Learning Using Modern Productivity Tools
  • The Impact of Online Collaboration on Teacher Performance
  • Donald B. Watt Library: Search!
  • Transforming an Experiential Youth Program to the Digital Sphere
  • Moodle: Tune-Up
  • Digital Media Literacies: Developing Learner Independence, Providing Lifelong Benefits
  • Using Storify as a Learning Tool
  • SharePoint: What Is It and How Will It Be Useful to Me?
  • Your Course and Copyright

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April 06, 2017

New Book: NAFSA's Guide to International Student Recruitment


Assessing International Student Recruitment and Enrollment Strategies Return on Investment ROI
NAFSA released the third edition of the Guide to International Student Recruitment. This edition compiles the latest tools, resources, and strategies from the professionals in the field of international enrollment management. As the Table of Content shows that this book distills deep and wide professional expertise of the authors in its 275 pages.

The editor of the book Jessica Black Sandberg noted in her introduction--"These may feel like uncertain times for our profession, but international education has always been at the mercy of geopolitical conditions. While the ebb and flow of student traffic has fluctuated over the last several decades, the general trend has always been upward. One step back. Two steps forward. Worries about the political landscape should not hold us back. They should propel us forward. This book was designed to provide you with the tools to build a robust, precise, and effective recruitment strategy that reflects the goals and challenges of your particular operation. It is meant to serve as both a primer and a lasting resource."

I had an honor to contribute the final chapter on Assessing Return on Investment.  In an article published in MIT Sloan Management Review, the authors of “The Metrics That Marketers Muddle” argue “that the biggest challenge with ROI isn’t a technical deficiency but confusion over how it is used.” Given the pressures of increasing revenue and reducing cost, it is measuring the effectiveness of international student recruitment is becoming integral to defining and executing recruitment strategies.

Introduction | Jessica Black Sandberg
1 A History of International Recruitment in U.S. Higher Education | Stephen C. Dunnett
2 Ethics in International Student Recruitment | Panetha Theodosia Nychis Ott
3 Assessing Your Institution’s Readiness to Recruit International Students | Salma Benhaida
4 Developing Human Resource Capacity for International Recruitment | David L. Di Maria
5 Creating an International Recruitment Plan | Julie Sinclair and Patty Croom
6 Building Foreign Educational Credential Evaluation Expertise | Linda Riley
7 Exploring Diversity Beyond the Big 3: China, India, and South Korea | Ben Iverson
8 Effective Marketing Practices for International Student Recruitment: Simplifying the Complexity of Academic Global Branding| Ben Waxman and Cathryn Andrews
9 International Recruitment Travel | Stavroula Boutsis
10 Recruitment Fairs | Marjorie S. Smith
11 It Takes a Village: Recruiting, Enrolling, and Supporting Sponsored Students at Your Institution | Gabriele Schmiegel
12 Recruiting International Students at U.S. High Schools | Jessica Black Sandberg
13 Recruiting via Conditional Admission and Pathway Programs | Jim Crawley
14 Alumni Involvement in International Recruitment Initiatives | Aaron Zdawczyk
15 Partnering With Agents | Stephanie Scoby
16 Recruitment Strategies for Intensive English Programs | Lisa Kraft and Nadia Redman
17 Making the Case for International Recruitment at Community Colleges | Marci Fradkin
18 International Recruitment for Graduate Programs | William Elliott
19 Assessing Return on Investment in International Student Recruitment| Rahul Choudaha

- Rahul
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April 03, 2017

Research on International Student Experiences: Special Issue of Studies in Higher Education

Studies in Higher Education is a peer-reviewed journal with the 2015 Impact Factor of 1.222. The recent Special Issue (Vol. 42, No. 5) of the Journal focused on "The international student experience: voices and perspectives."

Mary-Louise Kearney and Daniel Lincoln, Co-editors, Special Issues write "the experience of studying abroad has moved centre stage, due to exponentially increasing student demand from emerging economies and to the global nature of advanced knowledge. Universities, for their part, compete aggressively to attract top talent and shore up their international rankings. The international student experience lies at the centre of this dynamic."

This special issue was coordinated by Tang Tang Heng of the National Institute of Education (NIE), Singapore as the guest editor. I had an opportunity to be part of the special issue by contributing the opening article that sets the context of the student mobility in three overlapping waves of seven years each.

International Student Experience Research Studies in Higher EducationForeword
  • The international student experience: voices and perspectives, Mary-Louise Kearney & Daniel Lincoln 
Understanding the International Student Experience
  • Three waves of international student mobility (1999–2020), Rahul Choudaha 
  • Voices of Chinese international students in USA colleges: ‘I want to tell them that … ’, Tang T. Heng
  • Internationalization of Canadian higher education: discrepancies between policies and international student experiences, Yan Guo & Shibao Guo 
  • Neo-nationalism in higher education: case of South Africa, Jenny J. Lee 
Supporting the International Student Experience
  • Supporting international students through strengthening their social resources, Nancy Arthur 
  • Faculty as bridges to co-curricular engagement and community for first-generation international students, Chris R. Glass, Peggy Gesing, Angela Hales & Cong Cong
  • Higher education institutions and the administration of international student rights: a law and policy analysis, Gaby Ramia
  • Erasmus students’ involvement in quality enhancement of Erasmus+ mobility through digital ethnography and ErasmusShouts, Manja Klemenčič, Martin Žnidaršič, Anže Vavpetič & Matej Martinc 
Reimagining the International Student Experience
  • Problematising and reimagining the notion of ‘international student experience’, Elspeth Jones
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