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Showing posts from November, 2015

Highfliers from India and Explorers from China drive growth in enrollment in US

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Here is my article first published on Huffington Post.

The latest Open Doors data indicates yet another year of growth in international student enrollment. Between 2009 and 2014, the number of international students has increased by 41 per cent to reach a total of 974,926. They contributed over $30 billion to the U.S. economy during the 2014-2015 academic year, according to NAFSA: Association of International Educators.


In last ten years, international enrollments skyrocketed at some institutions, while others have lagged behind, resulting in an imbalance which can have negative implications for both institutions and individuals. Despite the growth, the proportion of international students to total US higher education enrollment is only 4.8 per cent. There is also a skew in terms of source countries.

More than half of all international students in the US come from four countries, China, India, South Korea and Saudi Arabia. Often, international students are lumped as one monolithic b…

Open Doors 2015: What to expect with international student enrollment trends?

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How has the enrollment of international students at higher education institutions in the United States changed in fall 2014 as compared to fall 2013? The Open Doors 2015 will be released on November 16, 2015 to answer this question.


Here is my forecast of two leading source countries, China and India, from previous articles published in UniversityWorldNews:
"Universities need to get ready for India’s highfliers" August 2014  "A new wave of demand for global education among Indian ‘high fliers’ is set to take-off. These children of professionals who started working in new-age industries in the late '90s will create a new opportunity for foreign higher education institutions interested in engaging with India."

"In sum, I define Indian ‘high fliers’ as children born in the late '90s to parents working in new-age industries like IT, financial services and telecommunications. Many of these ‘high flier’ students will start exploring undergraduate colleges in…

Investing in success of international students: Understanding needs and behaviors of diverse segments

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International student segmentation is one of the frameworks that helps us understand the changing needs and behaviors of international students. First launched in 2012 with the research report Not All International Students Are the Same, the segmentation framework aims to inform enrollment strategies and practices in the context of the diverse needs, motivations and preferences of international students.

The framework identified four segments of students along two dimensions: academic preparedness and financial resources.
-Strivers: High academic preparedness; low financial resources
-Strugglers: Low academic preparedness; low financial resources
-Explorers: Low academic preparedness; high financial resources
-Highfliers: High academic preparedness; high financial resources

The core contribution of this framework is to encourage higher education institutions to understand students beyond aggregate numbers and recognize the diversity of their needs and expectations. This framework also…

Global student mobility: Is your international enrollment strategy future ready?

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I will be presenting a free webinar-"Developing International Enrollment Strategy"-on Thursday, November 12, 2015 at 2:00 pm EST. The audience for this webinar is higher education administrators interested in international student enrollment, recruitment and retention.


Here is the brief context:
A small proportion of higher education institutions in the U.S. command a majority of international student enrollment. While 108 doctorate-granting universities enroll just 11 percent of all students in the country, they enroll some 44 percent of all international students. What explains this trajectory of so many international students towards a small number of institutions?

And how can other institutions deepen their understanding of the needs and desires of international students, and build informed enrollment strategies to become more competitive in recruiting, enrolling and retaining these students?

This webinar will share the latest trends and insights about international stud…