Showing posts from January, 2015

Data-driven international student enrollment strategies

Interest in recruiting international students is growing among many institutions, for reasons ranging from reputational to financial. However, strategies translating intent into action are often devoid of research and insights. This lack of thorough examination before designing strategies often results in inefficient, expensive, and unsustainable enrollment strategies. Often, institutions underestimate the importance of research in facilitating the understanding of international student decision-making processes in informing enrollment strategies. The key is to know more about international students throughout their enrollment process—who they are, how they choose institution, and what are their experiences. Some institutions make the mistake of extrapolating national or regional trends, which may or may not apply in the context of their campuses. In other cases, school allows anecdotal evidence and stereotypical views on international students’ needs and behavior to drive the stra…

New book offers strategies on increasing international student engagement

The issue of enhancing international student experiences and engaging them with the campus communities have been gaining more traction in US universities and colleges. A timely book entitled, "International Student Engagement Strategies for Creating Inclusive, Connected, and Purposeful Campus Environments" provides several examples and cases that can be adapted to diverse institutional contexts. - Rahul Choudaha  Chris R. Glass takes a social psychological approach to researching issues in American higher education, with an interest in how the presence of others affects educational outcomes such as achievement, motivation, and social development. He researches international students, academic work, and publicly engaged scholarship. You can learn more about his research and teaching on his website. 1. RC- Why is the issue of improving international student engagement and experiences is becoming important? How does your book addresses this need? CG- It’s important because not …

From Quick-fix to Sustainable International Student Enrollment Strategies

What can Jeff Bezos, CEO of Amazon teach higher education leaders about international enrollment sustainable enrollment? A recent ranking by the Harvard Business Review identified Bezos as the Best-Performing CEO in the World based on long-term results. Bezos demonstrated his passion in a 1997 letter to Amazon shareholders when the company went public. “Because of our emphasis on the long term, we may make decisions and weigh trade-offs differently than some companies,” Bezos wrote.
The recession has fuelled short-termism among higher education institutions in terms of their student enrollment goals. The fiscal challenges, competitive landscape and complex markets, have increased the pressure to on colleges and universities to adopt quick fixes. These short-sighted strategies not only resulted in poor experiences for international students, as well as financial and reputational risks for the institutions involved.
In order to successfully recruit and retain international students, …

Efficient Design and Delivery of Higher Education Service

Patrick Harker, president of the University of Delaware was interviewed based on his commentary "Making Sense of Higher Education’s Future: An Economics and Operations Perspective" published in Service Science. (On a side note, Service Science is an interdisciplinary field that aims at studying and improving service systems. My dissertation focused on developing a curriculum for a master's program in engineering and management. Service Science is supported by IBM.) Harkin borrows from the principles of operations management and characteristics of services to argue for a change in the design and delivery of education. From operations management, we know that design of the service or product drives its performance, as it is influences the cost structures and delivery constraints. "Design determines how competitive it is in the marketplace. A great design delivers ef´Čücient value to customers or clients."

Harkin argues that one of the limitations of design of edu…