Trends, insights and research to inform growth and innovation strategies in international higher education.

December 20, 2014

The Enrollment Management Challenges for University Presidents: ACE Special Issue

American Council on Education (ACE), which  represents the presidents of U.S. accredited, degree-granting institutions, released an insightful issue of The Presidency focused on higher education enrollment. The Presidency is ACE's flagship magazine "written for and about college and university presidents and chancellors."

It includes feature articles like:
Given the demographic challenges and public funding cuts, for many institutions, international student enrollment is becoming indispensable. The article shares the findings from a previous ACE webinar on trends with international student mobility and its implications for enrollment. It shares the WES' student segmentation research framework which identifies the four different types of students and their corresponding different needs, priorities and expectations.
 
CEOs of four diverse universities share their enrollment challenges and experiences in overcoming them. For example, the chancellor of North Carolina Central University shares the importance of engaging students through creative and interactive virtual communication tools as the University received more than 44 percent of it 10,000 applications via mobile devices.
 
This article shares the overarching demographic trends and its implications on enrollment patterns. The shrinking traditional college population and expanding non-traditional (adult, part-time) students will have implications on the purpose of and expectations from college experience. For example, Maryland’s Stevenson University, shifted its focus from liberal arts to career education, which resulted in dramatic enrollment growth.
 
Dr. Rahul Choudaha
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