Trends, insights and research to inform growth and innovation strategies in international higher education.

August 25, 2013

Statistics on Indian Higher Education 2012-2013

What are the different types of degree-granting institutions (universities/colleges) in India?
What is the enrollment of Indian students by level of education?
What are the top fields of study for Indian Students?
These are some of the frequently asked questions about data and statistics related to the size and scale of Indian higher education system. Given below is the latest information available from University Grants Commission of India.

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August 16, 2013

EAIE Marketing & Recruitment Plenary on "International Recruitment Strategy: What Works, What Doesn’t?"

I will be chairing the Marketing & Recruitment Opening Event (plenary) at European Association for International Education (EAIE) Annual Conference in Istanbul on Wednesday, September 11. The session entitled "International recruitment strategy: what works, what doesn’t?" focuses on the importance of informed strategic choices in achieving goals of international student recruitment.

Some of the tough strategic choices in international student recruitment are--which markets to prioritize (traditional large volume or smaller but growing markets)? Which segment of students to recruit (balancing academic preparedness and financial resources)? Which recruitment channels (social media, agents or fairs) to invest in?

The presenters are experienced professionals with deep expertise in the field of international student recruitment. They will present a comparative persepctive on some of the tough choices they made and what were the results:
  • Carmel Murphy, Executive Director, Office of Admissions and Director International, The University of Melbourne, AUSTRALIA. Carmel will highlight the strategic choices she had to make as a result of the University's curriculum reform (Melbourne Model) and investment in offshore human resources.
  • Andrew P. Disbury, Director of the International Office, Leeds Metropolitan University, Leeds, ENGLAND. Andrew will share his choice of building China market and as payoffs from the "market presenteeism"--its costs, benefits and future directions.
  • Joseph Hindrawan, Associate Vice Provost and  Director, International Enrollment Management, University at Buffalo, Buffalo, USA. Joe will share strategic decision on investing in building iternal capacity and not employing any recruitment agents. 
The purpose of this interactive session is to help create informed strategies that move from following three ineffective strategies to "Do the Right Thing." As Michael Porter rightly said "Strategy renders choices about what not to do as important as choices about what to do."

You are invited to engage on LinkedIn or Twitter with #EAIE2013 for the conference and #MRstrategy for this Marketing & Recruiting Session. Engage now by:
  • Sharing what worked for you with #MRstraetgy
  • Sharing what has NOT worked for you with #MRstraetgy
  • Asking a question with #MRstrategy
Dr. Rahul Choudaha
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August 10, 2013

Why US and Australia should pay attention to UK strategy on transnational education?

UK released its International education strategy that articulates a strategic intent towards the expansion of offshore activities of British Universities through a range of initiatives including transnational education and MOOCs. [I will be delivering a keynote at a conference discussing trends, practices and developments related to Transnational education in the context of this strategy. The conference to be held on October 22d in London is jointly organized by UCAS, Universities UK and the UK HE International Unit.]

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August 02, 2013

Mitch Gordon of Go Overseas shares his entrepreneurial journey

Mitch Gordon, Co-founder & CEO, Go Overseas
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Mitch Gordon is from upstate NY and lived in Taipei, Taiwan for four years before moving to San Francisco, where he currently resides. Mitch is an entrepreneur, starting a number of companies in the field of travel & education. His most recent company, Go Overseas, has quickly become the most trusted resource on the internet for researching study, teach and volunteer abroad programs around the world. Mitch is also currently the Entrepreneur in Residence at the UC Berkeley Haas School of Business/ SkyDeck Incubator. When he’s not working you can find him playing sports, hiking, traveling or reading.

Rahul- What are the key services your organization provides? How would you describe your target customer and the unmet needs you are serving?
Mitch- Go Overseas is a review and community site for programs abroad. We’re the Yelp/ Airbnb for programs abroad. We list every study, volunteer, teach, internship & Gap Year program in the world with ratings, reviews, alumni interviews and other helpful information. Our mission is to help people make more informed and educated decisions when choosing a program. As anyone who has ever searched for a program can tell you, there’s a ton of different information out there. It’s really hard to tell the reputable, honest organizations from the fly-by-night programs. We bring transparency to the research process and help people find a program that’s right for them. Because people who use Go Overseas feel more comfortable and confident in choosing a program, we encourage a lot more people to spend meaningful time abroad. That’s a really important part of our mission statement and something we believe passionately in. If everyone spent meaningful time abroad, the world would be a better, more understanding place. Not to say that there is anything wrong with a beach vacation. There’s room for that too, but cultural exchange can be life changing. That’s our mission: For everyone in the world to spend significant time abroad on a meaningful program. We have ambitious goals here!

Rahul- How did the business idea originate? What was the turning point that made you take the plunge?
Mitch- I think the best business ideas come from trying to solve a problem in your own life. Go Overseas solved a problem for me. When I graduated, I wanted to teach abroad. It was nearly impossible to be sure if I would end up at a good, caring school. It took a huge leap of faith. For that exact reason many, many people decide not to go on a program. That feeling of uncertainty stayed with me for a long time. I had a great year teaching English and studying Chinese in Taiwan. But I thought there must be a better way. Go Overseas was borne out of my spending a lot of time thinking about this problem!
As for taking the plunge: Making the decision to start your own business is an incredibly stressful feeling. For me, I had a lot of support from friends. And my co-founders have been with me every step of the way. I’m a huge believer in starting a business with a co-founder. If the chemistry is right, you’ll get a lot farther as a team than you would individually. I’m also lucky in the sense that Go Overseas isn’t my first company. It does get easier, mostly because I was prepared for the uncertainty and risk involved. Starting a business is an incredibly difficult thing to do. I always encourage others to take the leap. It’s worth it, even if the business doesn’t work. You’ll learn an incredible amount from the journey and that knowledge will help in whatever you do, for the rest of your life.

Rahul- What were a couple of key hurdles in building the organization? How did you overcome them?
Mitch- More important than anything else: You have to bring on the right people. I got lucky. My co-founders, Andrew Dunkle & Tucker Hutchinson are amazing people who challenge me every day. Our skill sets really compliment each other. The rest of our staff is also amazing, I learn from them all the time. Another key is patience. Businesses never turn out exactly the way you envisioned them the day you launched. You will change and pivot often along the way. Flexibility is absolutely vital. The best entrepreneurs focus on solving the problem and are continuously flexible in how they do so. We made a lot of mistakes, but we were never afraid to take a step back and make hard decisions. We’ve built a very flat hierarchical organizational structure. Everyone’s thoughts count equally and we focus on data whenever possible, rather than on emotion or opinions. I’d like to think we have a company culture that encourages creativity and personal ownership. When you give staff the opportunity to learn and grow, the company will always benefit.

Rahul- How do you see your organization evolving next three-five years in the context of customer and sector trends?
Mitch- We’ve grown so much in the last year. We’re now the clear leader in our field, in terms of overall traffic, reviews, etc. With that comes responsibility to both our users & clients. We take that very seriously. With that in mind, we have some great projects on the way. For example, we’re very much focused on increasing the level of transparency across our field. I think that’s absolutely critical, and the students & volunteer, etc. deserve that level of transparency.
We’ll be launching the High School Abroad section of our site by September 2013 and more resources will soon follow. There are also a number of fun projects we’re working on. As I mentioned earlier, we have an important mission: To encourage everyone in the world to spend meaningful time abroad. We’re very far from accomplishing that at the moment. Plenty to do, which is exciting for us!

Rahul- Based on your experiences, what are two lessons you would give to aspiring entrepreneurs in the field of international education?
Mitch- First, the most important step is to just jump off the cliff and get started. Once you’re in it, you’ll figure things out. Surround yourself with mentors and advisors who can support you through the ups and downs. If possible, find mentors/advisors who have experience in the world of international education.
Second, have patience. Actually, let me phrase that differently: Have absolutely no patience with getting things done. However, have a lot of patience when it comes to how you measure “success”. It always takes longer than you think. Most businesses aren’t profitable until after year 3. The exceptions to this only prove the rule. Too many businesses throw in the towel after year 1 or 2. If you’re seeing positive momentum, stick with it. 
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