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Showing posts from May, 2012

B-schools Trends: New Segments, More Competition, Less Differentiation

I was quoted in a recent article in the New York Times "Business Schools: Looking Local for a Global Reach"
"Prospective business school students are starting to look beyond traditional destinations in the West. And those who are originally from the BRIC developing nations — Brazil, Russia, India and China — are increasingly exploring the possibilities at home. This group already has a name. In a column for University World News last month, one higher education specialist, Rahul Choudaha, called them 'glocal students,' or 'people who have global aspirations, but need to stay local.'"  The article continues that
"The United States remains the top M.B.A. destination for students from BRIC countries. Still, the demand for Western degrees is leveling off, while demand for local programs is showing signs of rising. The number of score reports sent by BRIC citizens to home country programs grew 50 percent between 2007 and 2011."  While there i…

Is Master's the New Bachelor's Degree?

I am now blogging for Huffington Post on higher education related stories and trends. Here is my first post Who Goes for Which Master's Degree?

May is the month of commencements. This year, more than 1.6 million students will graduate with a bachelor's degree. While it is a matter of celebration for the students to achieve a major milestone in their life, it is also a harsh reality that now they have to face either a tight job market or an expensive graduate school.

Research by David J. English shows that "individuals most likely to aspire to, apply for, and enroll in graduate school were dependent students who obtained high undergraduate grade point averages, majored in the humanities, social or behavioral sciences, mathematics, or life and physical sciences, and attended a master's or doctoral institution."

Top three broad fields for first time enrollment in master's degree are Education, Business and Health Science, according to CGS/GRE Survey. Nearly 45% …

The future of for-profit education in the US

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What is the future of for-profit post-secondary education in the US? Here are some trends:
Inspiring growth
"Brazilian Effect: when public higher education cannot keep pace with growing public demand for access and programs, governments often allow FP’s to rush in and help fill the gap, becoming a much larger and sometimes dominant provider. This is the pattern in many developing economies such as Brazil where some 50 percent of student enrollment is in profit-like private institution." (John A. Douglass).

From 2000 to 2010, the sector grew by some 235 percent in enrollment, increasing its market share from 3 to 9.1 percent of all tertiary enrolled students.

Precipitous decline New student enrollment declined by more than 30% for Apollo and Kaplan, according to a Chronicle infograph.

Emphasis on marketing/recruiting
15 large, publicly traded for-profit education companies got 86 percent of their revenue from taxpayers and have spent a combined $3.7 billion annually on marketin…

The Arrival of Glocal Students

My article on "Are you prepared for the arrival of 'glocal' students?" is published in University World News.

‘Glocals’ are globally ambitious students who for various reasons need to stay local. It is a market that is growing fast in Asia and universities need to think strategically about how to access these students. Share your thoughts/experiences, forecasts and possible strategies of engagement. Here is the article:

By 2015 nearly 100 million people will enter the ‘consumer class’, denoting those with an annual income of more than $5,000, in six South East Asian countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – according to a report by the Boston Consulting Group.

Another report, by the McKinsey Global Institute, asserts that between 2005 and 2025, China and India alone will see their aggregate urban consumption increase seven-fold and six-fold, respectively.

This expanding consumer class in Asia will give rise to a new segment…