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Showing posts from April, 2009

Case for Admissions Profession

Why do we need profession of admissions and enrollment management in India?

I used to work in admissions office at ISB. It was quite difficult for me to explain people what I was doing after earning degrees in engineering and management. At a very simplistic level--it was education marketing and recruitment. However, I see it as a cross-functional role, which included concept selling, recruitment, interviewing, career counseling, external relations, research and brand management. Above all it offered an opportunity to interact with top talent and support their best fit with the institution. But the "profession" of admissions and enrollment management is simply non-existent in India.

In contrast, admissions and enrollment management profession is well established in the US. It plays a central role in attracting and retaining top talent for the universities. It has advanced to the level that apart from professional associations there are even specialized research centers like th…

Guru Mantra: Dr. Jim Spohrer, Director, IBM

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"Guru Mantra" is the series of interviews where senior professionals will share their persepctives on a range of issues related to higher education with special reference to India. I am starting this series with the perspectives of Dr. Jim Spohrer.
Dr. Jim Spohrer is the Director of IBM Global University Programs. This program develops collaborative research and course/skill development projects with universities around the world, on topics such as nanotechnology, cell chips, supercomputing, cloud computing, service science. Formerly, he was the Director of Service Research at IBM Almaden Research Center in San Jose, CA. His work in the emerging field known as Service Science seeks to understand value-cocreation phenomena of service systems and networks. The field seeks to improve service quality, productivity, compliance, and sustainable innovation. As a founding advisor of the Service Research and Innovation Initiate, he works with global universities, governments, non-pro…

Education for the Service Economy

Indian services sector is growing and now contributes nearly 60% of the GDP with rest contributed by agriculture and manufacturing. There are institutions of formal education and research for agriculture sector. Likewise, excellent programs in engineering and technology have been long existing at institutes like IITs and NITIE, that focus on tradtional manufacturing and industrial sector. Ironically, there is no formal education that prepares talent for innovating and improving productivity for the service sector that contributes most to the GDP. Enter Service Science, Management and Engineering (SSME). The interdisciplinary initiative of SSME focuses on “the application of scientific, management, and engineering disciplines to tasks that one organization (service provider) beneficially performs for and with another (service client)” (Spohrer, et al.). IBM helped emergence of Computer Science as a field of study and now it is leading charge to help create Service Science. IBM Systems …

Reputation@ISB = Innovation x Conviction

Foundation stone for ISB was laid in 1999. Ten years down the line, ISB ranks among the world’s top 15 business schools (Financial Times 2009). ISB emerged as an inspiration for Indian higher education, especially in the private sector.

Much is written about the tremendous success ISB has achieved but what is also important to understand is that ten years back there were many more people who didn’t believed in the ISB model than who believe in it today. Many more articles were written about why ISB would fail rather than why it would succeed. Consider this article published in the Hindu “Indian School of Business -- Counting unhatched chickens”

“In sum, the mindset of the founders reeks of the ‘what-is-good-for-the-US-is-good-for-the-world’ syndrome, because it equates Western with the US. Not a single academic institution from the UK, Europe or Asia has been regarded the equal of Kellogg and Wharton. The biggest lacuna in the governing board is the absence of the Tatas, the Birlas, the…